A new social network
‘Social Media is about sociology and psychology more than technology’ stated Brian Solis. Most of the currently existing platforms like Facebook or LinkedIn rely on people’s status, location, profession and other social data. Could there be something else that goes further and unites us in a totally new way, something based not only on where we live and what we do? A startuper of this week found how to combine sociology, psychology and technology in a new amazing format.
Cultural affinity
The common ground people find with each other are based on things they like. Erik Lumer fathomed that concept and decided to apply it in a social media context. His startup CircleMe is a brand new social network that allows you to find what you like, explore and share it with others. A fan of Ernest Hemingway? Have spent your holidays in Tétouan? Listening to The Doobie Brothers every morning? Search it, like it, comment on it, find like-minded friends, trust people with similar tastes and be updated on their new likes.
Be what you like
As with all great startups the idea is simple. CircleMe gives you a unique chance to find common interests and share your passion. Imagine you are going to jog in the park and your friend sends you a great sport song to boost your stamina as a special note. Or you are going abroad and receive a picture with details of this fabulous new venue to visit from your business partner who was there earlier. Or you are entering a cinema and your sister sends you a suggestion of one must-see movie. An exclusive “planting” feature that Erik talks about during our interview allows you to like things, find new ones and recommend them to others so they can discover and appreciate them too. It is completely hassle-free and fast way to form cultural bonds and be what you like. It is here when online social experience extends to a real life.
A businessman and a scientist
CircleMe is a case when science meets entrepreneurship. Erik holds his PhD from Stanford and spent many years conducting a research in mathematics and computational neuroscience at the best universities in the US and the UK. He is also a former CEO of Babelgum, a pioneering Internet TV operator that stands out as one of the first truly personal global media. He was a member of the board of directors of TheBlogTV and he is a founder and executive chairman of Cascaad, a discovery engine for the realtime web and the company behind CircleMe.
More meaningful communication
All that knowledge and business acumen led Erik to the creation of a brand new social network that is growing extremely fast and has all the chances to be a leading player on the market of social media. It is inspiring, it is innovative, it is easy to use. Plus it does involve all the aspects of human psychology and create a new communication when you can engage in a more meaningful way.
You can download CircleMe here
